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Design for Complex Needs I Who Cares?

The National Council of Social Service (NCSS) commissioned a strategic design project to design a better caregiving future for Singapore. Applying the principles of design to the systemic challenge of the social care sector would help define how problems are approached, and identify opportunities for targeted action to deliver more holistic solutions. 

This project took an ethnographic research approach to unearth deeper insights with regards to the experiences faced by Caregivers in the complex needs space. By designing a better social care experience for these Caregivers, all Caregivers can potentially benefit from enhanced support from society. Guided by the principles of human-centred design and universal design, new products, services, tools, spaces, policies, programmes and campaigns could be created to drive revolutionary systemic changes. 


Explore the Caregiving Microsite here

Visit Design Singapore Council's President Design Award 2018 website here


Caregivers are often invisible to the health and social care service. And yet they play an essential caregiving role in our increasingly ageing societies. They that carry the daily burden of looking after their loved ones, the patient or client. How might we transform the social care landscape to raise awareness of caregivers efforts and support them in their crucial role?



Caregivers are the red thread between the social and healthcare services. They accompany their loved ones along touchpoints across services. Their personal attitude to caring, as well as their life stage and skills all shape the way they experience their role and the type of support they need from new services and the system. 



An overarching strategy to transform the social care landscape to be better integrated with healthcare, education and citizen services. Concepts to introduce new actors, care settings, tools, services and campaigns that collectively embed a culture of caring into society. A prototype toolkit to facilitate social workers to begin caring for caregivers. A set of 7 insight movies to convey the key emotions of caregiving. 

TEDX Barcelona talk about the experience of caregiving
Copyright fuelfor, 2018
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